Cape Town Market Plan
***Scroll to the bottom of this page for a map of potential franchise locations within Cape Town.
OBJECTIVE
The overall purpose of this market plan is to cover all of the in depth details that Orangetheory Fitness Corporate, a potential franchisee, or just someone interested in this process would need to know about Cape Town and what would be required of a business like Orangetheory Fitness to breakthrough into its market. Not only is this market plan an educational tool, but it has real world application as all of its facts and research are factual and applicable to the actual placement of a franchise within the city.
Market Plan Downloadable PDF
To the left is a population distribution map of the city of Cape Town, South Africa. Regarding population density, and areas most frequented within the city the following districts were chosen as potential franchise locations for Orangetheory Fitness:
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City Centre
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Khayelitsha
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Nyanga
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Wallacedene